A path to wellness
LASENDA
SUMMARY
An end-to-end brand build for Lasenda, offering immersive luxury wellness experiences through a sophisticated and introspective online platform.
Services
Brand Strategy
Copywriting
Brand Naming
Custom Web Design
Brand Identity Design
Visit: wearelasenda.com
brand strategy
Lasenda’s brand strategy emphasises luxury, community, and spiritual growth, targeting high-achieving individuals seeking balance in their demanding lives. The focus is on creating luxurious and spiritually enriching experiences that foster a sense of community and personal transformation.
This strategy aligns with the founder Melinda Palomino’s vision of guiding guests on a journey of self-discovery and rejuvenation, offering a sanctuary for those navigating the high-stakes environment of their professional realms. Lasenda positions itself as a unique platform blending relaxation and spiritual cultivation, addressing the needs of its clientele to counterbalance their intense lifestyles.
brand naming
The brand name Lasenda is inspired by the Spanish term for 'the path'. It’s creation was inspired by founder Melinda Palomino’s heritage and the transformative journey the brand intends to lead its guests on.
brand identity
The brand’s logo’s combine the concepts of balance and clarity alongside the goal that of finding one’s way. The condensed ‘S’ in the brand’s word mark is crafted to subtly imitate that of a path. Meanwhile, while the brand’s circular submark takes a more literal approach.
They are complemented by a colour palette curated to exude serenity, depth, and luxury.
Graphic elements reflecting Lasenda’s core pillars are also intricately woven into the brand identity to visually represent the multifaceted aspects of Lasenda’s mission.
web design
The web design for Lasenda prioritises immersive imagery to convey the luxurious and spiritual essence of the brand.
Collaborating with a photographer Jade Alana, the website features on-brand visuals that draw potential clients into the serene, transformative world Lasenda offers.
The design is crafted to be a smooth, immersive experience, utilising video, audio, and soft animations to enhance the user journey.
